What is the effective structure of a mobile app

12 September 2022

What makes the difference to have the effective structure of a mobile app is to pay particular attention to each part of the process: let’s see how.

There are many elements to consider when building a mobile app that can impact the success it could possibly have. We try to identify them.


The first and most important of creating an app. You need to find out what makes your app different. It can be a unique algorithm, a unique logo, anything that can truly set you apart from the competition.

Do a search on some of the keywords your app may be listed under on Google or in the app stores.

Check the competition, if any, to see who your competitors are. The more time you spend on research, the more you will know the purpose, direction and goal of your application.

Planning and recipients (marketing)

After you’ve done your research to figure out where you are and know what sets you apart, the next step is to set up a plan. This is where all the little questions come in. Which are the prices? Will there be an initial price to download the app or a monthly fee? Who is your target audience? Which pricing makes the most sense for your target audience? Will I periodically add features to attract more users? Should I offer in-app purchases? And many more will start popping up.

This is a crucial step in your creation, representing the whole strategy behind your app and the marketing that will extend the reach of your mobile app. You must then allocate a budget before development that will allow you to gain traffic and visibility for success.

You may have a great application but if no one can find it … your efforts will be wasted.

Mobile app workflow

Workflow: How your app moves from place to place. It might seem irrelevant, but for any app it matters how a user interacts (i.e. UI: User Interface) with your platform. If it is too difficult to use, people will avoid using it, if it has few features and there is not enough diversity they will not want to waste time using it.

Intuitive navigation of the mobile app

Paying attention to detail is what will allow anyone to create great and intuitive navigation. Starting with the positioning of the individual buttons. Evaluate what happens if, depending on the content, it is better to have a pop-up menu due to the presence on the page or if the interactivity has been interrupted by a navigation bar at the top.

Combination of colors

What does this have to do with building a successful app?

Your colors can achieve the most effective effect of all. First impressions are everything; this applies not only to companies but also to the initial presentation of your app. What do you want your app to communicate while someone is browsing it? A visually appealing application is sure to engage your users. This also creates a great opportunity for branding purposes. Keep your colors in line with those of the brand.

Orientation of the mobile app device

Have you noticed that the orientation changes depending on the application you use? Some jump directly into a panoramic view and others remain in a vertical view. The orientation of your device can completely change the interaction a user has with your mobile app. The popularity of your app is based on the responsive design which makes it easier for users to interact.

Mobile-First Design

Create a responsive design and define where individual parts of the app will move when the screen gets bigger. How will this affect user interactivity? A simple consideration like this can easily change the amount of users who download your app.

Consider your users

Consider the software for the app. Keep in mind that not everyone has updated software, they may have old phones with old software. Make sure you add this flexible feature that enhances the user experience.

Prototype of your mobile app

Now that you have carefully considered and planned the many aspects of the design, you are ready for prototyping.

This is one of the most important steps in building a mobile app, to get an idea of ​​what you’ve created (before it’s even coded) and to consider if any parts need to be revised.

Have friends, colleagues or family rate your app as if they have never seen or heard of the app before and let them test it. Did they get lost at some point in the app? Not sure how to complete a specific task? Specific features don’t stand out or are they intuitive enough to understand?

Also use this moment to create quality content with your chosen keywords.

Web app integration

Once you are satisfied with your prototype, you need to consider whether to make it available exclusively in the App Store or if there are other features that you can integrate.

This can provide extreme versatility to your design, allowing users to interact with information that was once only available on their phone. Therefore it must be carefully considered when thinking about the whole user experience.

In summary, there are many things to consider when building a mobile app that can impact how successful it might be.

Following these elements during the application development and marketing process will allow you to create the effective structure of a mobile app.