How to communicate through the mobile app!

29 October 2019

Communicate via mobile app?
Mobile devices have made communication easier and smoother and are now a central part of our lives.

The time we spend on our smartphones is far greater than what we spend on the desktop, and apps represent for 86% of mobile use: a smartphone user spends on average more than 2 hours a day on various mobile apps. It is clear that the app channel is indispensable and we cannot afford to ignore it.

Communicating through the mobile app with friends hundreds of miles away is as simple as texting or chatting via video apps like Snapchat and FaceTime.

But mobile applications not only improve personal communication, but also improve that in the workplace: companies large and small can operate with a number of locations / branches, making communication from multiple locations difficult.

Fortunately, building an in-house mobile app provides companies with the solution to achieving efficient quality communication.

Here are some key factors to communicate effectively and efficiently through the mobile app.

When a company needs to communicate effectively, time is of the essence.

If time is a company’s most precious resource, it is equally true that sufficient time is the most difficult resource to obtain. With a mobile app, communication is dramatically reviewed in real time, enabling companies to communicate in record time with all business locations.

In fact, mobile apps simplify the daily activities of the company by providing information in an easily accessible way. With push notifications, which can be created to be sent as company-wide or user-specific notifications, all employees will be aware of the latest company updates and relevant news.

Examples of valuable real-time information that apps help deliver more efficiently include, for example:

  • Essential company news and updates
  • Corporate gastronomic choices
  • Information on parking and shuttle buses
  • Information on safety
  • Business directories

Companies can communicate through the mobile app to receive more communications.

With an internal app, companies can add communications for special events or communication initiatives.
For example, a mobile app is a great way to collect employee feedback and / or get them to take surveys.
In this way, apps can be used to gather valuable information, not just to disclose information.
So both receiving and sending information are equally important in helping a company communicate more effectively.

Apps help explain the unique characteristics of the building at each corporate location.

For larger brands with many satellites and business locations, a mobile app is an extremely useful navigation tool. Without an app, navigating a business with many buildings and floors can be hard work for even the most experienced employees.

Internal apps help in the browsing process by including:

Detailed campus maps with path detection functionality

Internal maps that help employees find their way

Resource booking and property feedback

Reporting by employees to report any identified equipment or construction problems

Advanced apps can be customized to offer levels of personalized diversity by offering personal features and location-centric features. For more advanced apps, you can include geolocation technology to automatically identify an employee’s location. This is especially useful for companies with employees visiting multiple branches / locations as they will always have the most up-to-date information.

In conclusion, a quality internal app can revolutionize the way companies communicate, enabling them to respond consistently to the changing nature of their corporate locations and meet the specific needs of their employees.