Increasing the visibility of a website? Thanks to the blog that turns out to be an important tool for companies, this is possible.
The blog is a tool that allows you to do Inbound Marketing, that is, to be found when people need you and your company.
It is possible to set the blog as the basis of your company, or create a blog section within the institutional website.
This decision to be taken, taking into consideration that:
An online presence therefore focused on the blog requires constant updating, if instead you bind the blog in a section of the website you have more margins of freedom, but not too many!
Main goals of a blog are:
Therefore, if you create a blog where you regularly write articles and information that are useful and interesting for your target audience, this not only helps SEO positioning, but also increases the possibility that someone will find your content in the search results and, in turn, your company.
Providing ideas, advice or sharing articles within your blog will strengthen your bond with your audience and make you more trustworthy in their eyes and they will end up trusting your brand.
The fundamental rule is to create quality and targeted content for your target audience. You must therefore define who your blog is for!
Depending on your target audience, the content that will be written will have to be targeted to the characteristics, tastes and interests of this.
The blog is therefore a means of communication in which to insert articles, photos, videos, and all the contents that you think are interesting for your audience!
A blog able to achieve a good positioning in the SERP is the one that best suits the different screens of the mobile devices used by users (responsive that is able to adapt to different displays).
If your blog or website does not guarantee fast, pleasant and above all clear navigation on mobile, it will hardly conquer the first page of the search engine.
The contents must be short, impactful and at the same time simple, therefore suitable for an audience that reads from mobile and is in a hurry.
The images used in blog articles can make a difference in terms of search engine rankings.
Image optimization for Google is a must-have best practice and can help convert visitors into actual customers.
The images must be:
Images are indexed in the same way as textual content.
The SEO tags related to the images to be optimized to obtain greater visibility of a website are:
The meta description summarizes the content of the article, highlighting the subject matter.
In the meta description you must enter the keyword / phrase chosen for the content of the article.
A correct and content-appropriate keyword phrase will increase the chances of the article content being liked by Google and rewarded in SERPs.
Strategic is to focus on long-tailed keywords / phrases to answer specific questions posed by users.
The more complete the content (SEO title, meta description and key phrase) the more chances of winning a high position in the search results will increase.