Finding new customers

Having a clear and updated portfolio that contains work demos and / or case studies is essential, perhaps accompanied by testimonials from previous clients.

Besides these two, there are many other tools for finding new customers.

Here are some of them:

Blog 

Add a blog to your portfolio or online curriculum.

But first it is important to know your market.

Writing on topics relevant to the field you want to work in gives you a chance to demonstrate your experience, but be sure to write on topics that will appeal to your target customer.

Create content

The creation of content and in particular that for other sites / publications does not necessarily have to be written. This could be infographics, illustrations / images and photos taken for a particular post / guide, with a link to your site.

Remembering that quality is particularly important, the goal is to reach your target audience.

Keep your LinkedIn profile up to date

Make a memorable first impression: Recruiters and hiring managers search for candidates on LinkedIn.

LinkedIn profiles tend to appear high in search results when people search for your name on Google (which most recruiters / employers do), so it’s important to include a summary of your skills and most relevant results for find new customers.

Keep other industry social media accounts up to date.

There are social media sites that cater to specific industries, especially freelance-oriented industries.

Depending on your experience, there is most likely a platform for you.

For example: Flickr for photographers, Vimeo for videographers.

Again, keep your profile up to date.

You can also network with colleagues to get information and connections.

Network of people

Attend local conferences and events.

Face to face networking is always more memorable than online.

Attend events relevant to the interests of your prospects (for example if you are a graphic designer, go to meetings of local entrepreneurs).

Coworking

It is another form of in-person networking.

Coworking spaces are buildings or large environments used by groups of entrepreneurs / small business owners / freelancers.

They are ideal for doing work (especially as a freelancer) in a collaborative environment.

Speak at events / conferences

The best types of events / conferences to speak to are those where audience members might find new customers.

For example, if you are a web designer, speaking at an entrepreneur conference about the importance and benefits of good website design (longer time on site, more visitor engagement, more sales, etc.) will remind some people potential customers your name.

Network online

You can virtually participate in both conferences or online events, but especially in industry-specific forums.

You can offer insights, advice and connect with others.

Position yourself as an expert

There are ways you can establish yourself as an expert in your field that goes beyond the standard blogging, which everyone seems to have today.

You can write an eBook, for example.

In addition to showing your experience on the topic in question, writing an eBook gives you a reason to give lectures or interviews.

Here are some tips for finding new customers… good luck!