Here’s how to optimize performance through content for your customers’ sites

Optimize performance through content

Web content is an important component of a website and just like the design it helps to improve the web presence.

Multimedia Contents

Multimedia content, especially in an e-commerce, is intended to present products with quality images and videos.

Each added image increases the website page load time.

What to do:

• Load as few elements as possible from external pages
• Avoid unnecessary images, videos and other multimedia elements
• Compress images with the help of tools
• Save the images to an external server
• Use SVG icons
• Delay the uploading process of all images outside the viewing area
• Use the efficient WebP image format

Image optimization is important for the SEO of your site

Google has a dedicated section for images in its search engine.

When entering a specific keyword or phrase, search for all images with the search terms used.

This is also essential for the SEO of the website.

• Image placement helps increase website visits
• They also capture traffic indirectly if they are linked to textual content
• Google also takes into account the loading speed of image

What to do when adding multimedia content and improving SEO?

Here are the steps to follow

• File name: short and descriptive, it must give an idea of ​​the image content, preferably if it also includes the keyword
• Alt Tag: Must be a broader description than the photo name and must include the keyword
• File size: the heavier the files, the slower the site will be
• Texts and multimedia contents must be consistent with the context
• Multimedia content description: its main function is to expand the information contained in the ALT tag, this helps Google to better understand the content.